Blog
Product news, company updates, and notes from the teams building Adcoar's systems.
21 Aug 2026
Safari and tour pricing doesn't fit a generic booking engine's assumptions. Here's where that mismatch actually costs operators time and money, and what a purpose-built alternative looks like.
20 Aug 2026
On Adcoar Reach, SMS, WhatsApp, voice, and everything else each get their own queue supervisor: a design decision that caught a real bug during testing before it could reach production.
19 Aug 2026
Many organisations end up juggling a different vendor, dashboard, and support contact for every messaging channel. Here's what changes when SMS, WhatsApp, and voice come from one place instead.
18 Aug 2026
A lot of point-of-sale software added M-Pesa support as an afterthought integration. Here's why that difference matters more than it looks, and what it costs retailers who don't notice it.
28 Jul 2026
A "delivered" status from a telco is not the same as "read." Here's how to interpret Adcoar Reach's delivery reporting when you're judging a campaign.
11 Jul 2026
Spreadsheets are a fine place to start. Here's how to tell when they've become the thing slowing you down, based on patterns we see across retail and tour operator clients.
26 Jun 2026
Adcoar Ltd designs, builds, and operates a family of production systems for tour operators, communication-driven organisations, and retailers. Here's the thinking behind that approach.
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